Easy Email Marketing with eCast
Email marketing coupled with optimized landing pages on your website is one of today's most effective and quantifiable forms of marketing. Potential uses for email marketing are as diverse as the organizations that use them and can include: promoting products or services, updating recipients on events and happenings, providing industry news or how-tos or just keeping a line of communication open with your customer base.
How Quantifiable is it?
An email marketing campaign offers unparalleled business data impossible to collect in most other forms of marketing. For each campaign, you will have access to all of the following information:
- Sent: The total number of email addresses the campaign was sent to
- Opens: The number of users who opened (or read) the message
- Bounces: The number of emails that couldn't be delivered
- Spam: The number of users that reported your campaign as spam
- Click Throughs: A listing of each link listed in your email and how many times they were clicked
In addition to those metrics, if you have analytics installed on your website, you can track where visitors went, what they did and how many converted, based on your campaign.
How can I get started?
Our system supports both managed and unmanaged campaigns, so we can handle everything for you or you can schedule and send to your lists at your convenience. Contact us to find out more.
